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Practical advice and inspiration to help artists and creators build value from their work and sustainable creative practices.

How culture is made
Release Strategies

How culture is made

Four stories that span centuries, geographies, and worldviews that reveal how to shape culture and the world around us.

Introduction
Release Strategies

Creativity in Multiplayer Mode

The first public presentation of Metalabel, in 2022

New Media
About Metalabel

Formulary for New Media

New Media does not exist. New Media must be built.

Promotional principles
Audience Building

Promotional principles for creative people

A collectively shaped guide on promotion on our own terms

Collector card
Audience Building

Supporting Creative Networks: From Underground Music to Museum Leadership

A museum director bridges institutional and underground culture with a growing collection fueled by memory and wonder

Trainz
Release Strategies

This zine just got 1,000+ collectors in 28 hours

An Instagram meme page dedicated to the bluegrass musician Billy Strings turns into a 1,000 strong collector community overnight

NYC Garbage
Release Strategies

The $100 Garbage Cube That Sold Out in Two Hours

A designer turned New York City trash into coveted collectibles, proving that value is less about what you sell than how you sell it.

Factory records
Release Strategies

Five creative lessons from Factory Records

How world-building, lore-making, and creative releasing helped make a label legendary

Rethinking Labels
About Metalabel

Rethinking labels

The origins of Metalabel and the future it can enable for creative people

economics
Release Strategies

The economics of self-publishing a book on Metalabel

A deep dive into the Dark Forest Anthology of the Internet

Print and circulate
Release Strategies

Tips for printing and circulating your work

Our living guide to getting your self-published work printed

Dancing circle smileys

Take nobody's word for it

A new operating system for creative work, designed to help people build and share value together.

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